The Institute

Areas of activity

Instituto +Brasal works to contribute, in a deliberate and strategic way, in three specific programmatic areas. With a specialized focus, the Institute's goal is to generate lasting positive impact on society, using planned and targeted methods to achieve meaningful results in each of the areas.

Education

Instituto +Brasal's education area is responsible for promoting socio-educational, socio-environmental and professional development actions, fundamental points for the structuring of society.

Vem com a gente

The program is a socio-environmental initiative by Brasal Refrigerantes, in partnership with Instituto +Brasal, focused on reverse logistics and the correct disposal of single-use PET waste. This program aims to generate mutual value between Brasal, partner cooperatives, the community and the participating institutions.

Program Goals

01
Expand the collection of post-consumer PET bottles
We encourage the collection of PET bottles to reduce environmental impact.
02
Develop the relationship with the community
We mobilize children, young people, families and teachers to take an active part in the program.
03
Raise awareness about protecting the environment
We educate the community about the importance of recycling and reverse logistics.
04
Spread knowledge
We promote understanding of reverse logistics processes and their importance for the environment.

how it works

Participating institutions must reach a minimum PET bottle collection target to be eligible for the award. Only institutions that reach this target can win prizes, encouraging active participation and commitment to waste collection.

want to know more?

For more details about the program and the latest news, click the buttons below:

Discover the Program Latest news

Começar Bem

The goal of the “Começar Bem” program is to prepare teenagers to enter the job market in an assertive and conscious way. It also seeks to bring knowledge related to innovative technological trends to the new generation of professionals, supporting the knowledge-building process and enabling the participants' integral development. In this way, teenagers leave the program prepared to face the challenges of today's world of work.

Benefits

01
Participants have the chance to experience the work routine of a large company, helping them reflect on future prospects and professional paths.
02
Putting into practice the content taught in the workshops.
03
Discovering new talents that can open doors to job and income opportunities at the Brasal companies.

Discover the program's cycles

Click here and check it out

Partners

Management Strengthening

Instituto +Brasal understands that the presence of robust CSOs is essential for the quality of community relations and of the services offered to populations in social vulnerability.

So take a look below at the Programs whose main goal is to strengthen the management of the supported CSOs by developing their management and innovation capacities.

Ação pela vida

The Ação pela Vida Program – Comprehensive Support for CSOs aims to strengthen the work carried out by Civil Society Organizations (CSOs) within the Federal District, in accordance with Law No. 8,742/1993 – the Organic Law of Social Assistance (LOAS), by providing resources to expand and/or improve services for the target audience.

Check out Call No. 1/2026
Offering protection and spreading care to children, young people and adults who deserve to be loved.
1st Call 2026(PDF — opens in a new tab)
Check out Call No. 2/2025
Offering protection and spreading care to children, young people and adults who deserve to be loved.
2nd Call 2025(PDF — opens in a new tab)
Check out Call No. 1/2025
Offering protection and spreading care to children, young people and adults who deserve to be loved.
1st Call 2025(PDF — opens in a new tab)

Check out Call No. 2/2024

Offering protection and spreading care to children, young people and adults who deserve to be loved.

Results of Call No. 2/2024

Congratulations to the CSOs whose projects were selected in the 2nd 2024 Call of the Ação Pela Vida Program – Comprehensive Support for CSOs. May these initiatives bring even more positive impact to our community. Special thanks also to the other 21 CSOs of the Federal District that took part in the call.

CSOs	Project
AMASAssociação Mãos Amigas	Brincando com Arte
CESAMOficina Preparação para o Mundo do Trabalho	Oficina Preparação para o Mundo do Trabalho
APABBAssociação de Pais, Amigos e Pessoas com Deficiência, de Funcionários do Banco do Brasil	Oficina de Artes
Associação Viver	Robótica - LabViver
Nosso Lar	Cantando e Contando: Falas de Pertencimentos
AOPAAssociação das Obras Pavonianas de Assistência	Vida em Ação

2nd Call 2024

Check out the 1st 2024 call
Instituto +Brasal announces the Civil Society Organizations (CSOs) selected in the first call of the 2024 Ação Pela Vida Program. After a careful selection, the organizations below were chosen to receive our support:
ABC PRODEIN
ABRIGO NOSSO LAR
ASSOCIAÇÃO BENEFICENTE PROJETO FLORESCER – ABPF
ASSOCIAÇÃO DE OBRAS PAVONIANAS DE ASSISTÊNCIA – AOPA
ASSOCIAÇÃO DE PAIS E AMIGOS DOS EXCEPCIONAIS DO DISTRITO FEDERAL – APAE DF
ASSOCIAÇÃO DE PAIS E AMIGOS DOS EXCEPCIONAIS E DEFICIENTES DE TAGUATINGA E CEILÂNDIA – APAED
ASSOCIAÇÃO DE PAIS, AMIGOS E PESSOAS COM DEFICIÊNCIA, DE FUNCIONÁRIOS DO BANCO DO BRASIL E COMUNIDADE – APABB
ASSOCIAÇÃO MÃOS AMIGAS
ASSOCIAÇÃO VIVER
CASA AZUL
CENTRO ASSISTENCIAL MARIA CARMEN COLERA
CENTRO SOCIAL FORMAR
CESAM
CRECHE RENASCER E ESCOLA TIO PEDRO
ESCOLA DO CERRADO
INSTITUTO CHAMAELEON
INSTITUTO E CRECHE PINGO DE OURO
INSTITUTO EMBALANDO SONHOS
INSTITUTO FAROL
INSTITUTO INTEGRIDADE
INSTITUTO MÃOS SOLIDÁRIAS – IMS
INSTITUTO MARIA BONITA
INSTITUTO NAIR VALADARES – INAV
INSTITUTO NOSSA SENHORA DO BRASIL – INOSEB
INSTITUTO NOSSO ESPORTE CLUBE
LAR DAS CRIANÇAS LUIZ HERMANI
LAR DE SÃO JOSÉ
LAR DOS VELHINHOS BEZERRA DE MENEZES
LARZINHO CHICO XAVIER
VILA ESPERANÇA
This announcement marks another important step by Instituto +Brasal in promoting social impact initiatives, aiming at the continuous improvement of the quality of life of populations in situations of vulnerability. The Ação Pela Vida Program seeks to strengthen these CSOs through financial and technical support, allowing them to expand and deepen their projects and initiatives.
We reaffirm our commitment to community development and once again congratulate the selected organizations, emphasizing the importance of their work in strengthening communities and fighting inequalities in the Federal District.

Check out everything that's happening on our Brasal blog. Click the button below and take a look.

Stay up to date

Social Impact Acceleration Program

The Social Impact Acceleration Program – PAIS was created in 2018 with the goal of changing the way Civil Society Organizations – CSOs are seen in Brazil, introducing new tools to improve CSOs' management, fundraising and transparency, and presenting the trends impacting the third sector in the digital and socio-environmental fields.

This program is under review and there is no date set for its next edition.

See how the 6th edition went

Click here and check it out

Partners

Community Leadership Forum

Instituto +Brasal, in partnership with Brasal Refrigerantes, holds the Community Leadership Forum (FLC) every year. This traditional activity brings together community leaders and representatives of Civil Society Organizations (CSOs) to hear their proposals and demands in order to seek, together, effective solutions to socio-environmental issues.

Follow the news

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Vamos Juntos

The “Vamos Juntos” program was created to meet Instituto +Brasal's commitment to the Sustainable Development Goals developed by the UN, especially regarding the goal called “Partnerships for the goals” (SDG 17).

The mission of Vamos Juntos is to strengthen and support the work of Civil Society Organizations (CSOs) in the Federal District, establishing solid, collaborative partnerships that promote a stronger and more efficient landscape for the region's CSOs. Offering more personalized support to the benefited organizations, the program works along the following advisory lines:

– Technical– Financial– Political– Administrative

In addition, the program follows a methodology that includes the annual sponsorship of a civil society organization, divided into twelve-month cycles with well-defined stages, ensuring a comprehensive and systematic process to achieve the established goals.

Follow the program

Click here and check it out

Partners

SOCIAL AND EMERGENCY ACTIONS

Complementing the other areas of activity, Instituto +Brasal is committed to supporting, in a responsive way, social and emergency actions.

In addition to one-off initiatives with no defined thematic focus, Instituto +Brasal created the “Troca de Sorrisos” campaign, which endorses all actions related to collecting items for donation.

Troca de Sorrisos One-off Actions

Contact

PHONE: +55 (61) 3462-8077

institutomaisbrasal@brasal.com.br

INSTITUTO +BRASAL is headquartered in Brasília, Federal District, at SIA Trecho 1 Lote 630 a 780, Bloco 5 Junta A, Sala 318, Edifício Praça Capital, ZIP 71200-011

OFFICE HOURS:

Monday – Friday · 8:00 am to 6:00 pm

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Instituto +Brasal understands that the presence of robust CSOs is essential for the quality of community relations and of the services offered to populations in social vulnerability.

So take a look below at the Programs whose main goal is to strengthen the management of the supported CSOs by developing their management and innovation capacities.

CSOs

Project

AMASAssociação Mãos Amigas

Brincando com Arte

CESAMOficina Preparação para o Mundo do Trabalho

Oficina Preparação para o Mundo do Trabalho

APABBAssociação de Pais, Amigos e Pessoas com Deficiência, de Funcionários do Banco do Brasil

Oficina de Artes

Associação Viver

Robótica - LabViver

Nosso Lar

Cantando e Contando: Falas de Pertencimentos

AOPAAssociação das Obras Pavonianas de Assistência

Vida em Ação

Areas of activity

EducationEducation

Vem com a genteVemcomagente

Program GoalsProgramGoals

Começar BemComeçarBem

BenefitsBenefits

Management StrengtheningManagementStrengthening

Ação pela vidaAçãopelavida

Social Impact Acceleration ProgramSocialImpactAccelerationProgram

Community Leadership ForumCommunityLeadershipForum

Vamos JuntosVamosJuntos

SOCIAL AND EMERGENCY ACTIONSSOCIALANDEMERGENCYACTIONS

Contact

EducationEducation

Vem com a genteVemcomagente

Program GoalsProgramGoals

Começar BemComeçarBem

BenefitsBenefits

Management StrengtheningManagementStrengthening

Ação pela vidaAçãopelavida

Social Impact Acceleration ProgramSocialImpactAccelerationProgram

Community Leadership ForumCommunityLeadershipForum

Vamos JuntosVamosJuntos

SOCIAL AND EMERGENCY ACTIONSSOCIALANDEMERGENCYACTIONS

Contact

Education

Vem com a gente

Program Goals

Começar Bem

Benefits

Management Strengthening

Ação pela vida

Social Impact Acceleration Program

Community Leadership Forum

Vamos Juntos

SOCIAL AND EMERGENCY ACTIONS

Education

Vem com a gente

Program Goals

Começar Bem

Benefits

Management Strengthening

Ação pela vida

Social Impact Acceleration Program

Community Leadership Forum

Vamos Juntos

SOCIAL AND EMERGENCY ACTIONS